In today’s marketplace, it is becoming increasingly more difficult for businesses with a tight marketing budget to attract customers. This is not just because these businesses are up against bigger companies, but also because they compete with social media and other online marketing mediums for the attention of their targeted audience.
However, a growth-oriented business can improve its profitability through increased online presence. This can be done by creating online groups like a professional LinkedIn group that can give a boost to sales by driving traffic to the website.
It is also recommended that you provide free e-books on the biggest issues in your industry and that can further be used as a lead generation tool to encourage readers to opt into your website for further information.
For businesses with a tight budget, YouTube can be a powerful platform for marketing a business on the internet and this can surely be more than just simply posting random YouTube videos of your product or sharing your thoughts.
Small Business and Online Presence 